It’s been almost two years since generative AI burst onto the radars of tech and digital professionals worldwide. Since then, the conversation hasn’t stopped, and the developments keep coming. Not even 18 months ago, we found that ChatGPT’s local search capabilities were pretty poor. Fast-forward to now, and ChatGPT-4 enables users to search the web [...]
If you’re a contractor, then mastering local SEO can lead to more business opportunities. Customers often search for services like plumbing, electrical, or building using terms that include a location. A 2024 study by Contractor Lead Partners, which analyzed 9,782 contractor Google Business Profiles, reveals that while some contractors are effectively leveraging online tools, many [...]
Facebook has just announced a ‘Gen-Z focused redesign’ in a bid to rival popular apps like TikTok. The redesign will feature a ‘Local’ specific tab that will group together local community-specific features, such as Marketplace, Groups, and Events. Image source: Tech Crunch Local content will also begin to be featured in a user’s feed, showcasing [...]
This article is from our Agency Growth Handbook—a collection of guides created to help local SEO agencies grow and succeed. It is chapter five of ‘Part Two: Processes and Workflows’. A busy agency can thrive or merely survive on its choice of project management tools. Old-fashioned spreadsheets and clunky time-tracking apps can seriously hinder your team’s [...]
Reports of a new Google Business Profile (GBP) verification label are currently circulating within the local SEO community. Select GBPs have received the new ‘confirmed’ label from Google to show that the associated business has had its details verified recently. Although not all GBPs have received this label, searchers can see that certain profiles have [...]
Every year, the Local Consumer Review Survey explores the ways in which consumers use online reviews to choose, trust, and understand businesses offering services in their local area. Since its inception in 2010, the report has aimed to help local businesses, consumers, and marketers understand the impact customer reviews can have on consumers, and see [...]
Let’s get straight to it—what is local SEO, and why should you care? Local SEO stands for “local search engine optimization”, and as any business knows, attracting local customers can be key to success or failure: They’re easier (and therefore cheaper) to reach They’re more loyal which means repeat business They’re likely to recommend to [...]
There’s no way to sugarcoat it. Whether you love them or live in fear of them, reviews matter. They’re an important indicator of your overall reputation, have the power to make or break a sale, and directly influence whether someone chooses you or opts for a competitor. Plus they’re a known local SEO ranking factor—whether [...]
